The Entertainment Industry Coalition (EIC) consists of talent and modeling agencies, casting directors,
performer unions and other concerned parties in the entertainment industry. These organizations formed
the EIC to help prevent unethical behaviour in the modeling and talent agency business.
The EIC ‘Code of Conduct’ defines standards of practice and ethical behavior for member agencies. Talent
and Modeling agencies that wish to join the EIC must first agree to abide by the EIC Code. Prospective
members must satisfy the EIC board that they are properly established businesses, operating in good faith
and have experience in the industry.